How to create a bid list?

Bid Lists allow you to set a specific value of bid for any site of interest within the same advertising campaign. You can create Bid Lists independently without starting a campaign and then add them, or Bid Lists can be created while setting up a new campaign.

Bid Lists

Follow the steps below to create a bid list:
1) Go to the Lists tab.
2) In the Bid Lists tab, click Add a Bid List.
3) Fill in the New Bid List form:

• For Status, select Active if you want this unit to be set live when it is created; select Inactive if you want this unit to be paused when it is created.
• For List Name, enter the Bid list name.
• For Advertiser, select the Advertiser who will use this list.
• For Upload File, select the way to upload domains. There are two ways to do that:
  a) Manual Edit - you enter domains manually and click Add.
  b) Upload from file - you select a txt, csv file with a list of sources on your device.

4) Click Save Bid List to finalize the changes. 

Once the Bid List is created, you can add it to your ad set in the targeting section.

Available Formats

Now you can add to a bid list not only domains but also the following parameters and combine them.

The structure is the following: parameter :value:operation with a bid.

Parameter	Value	Examples
user_id	enter a user ID, e.g. 18159	user_id:18159:*0.9
data_segment	enter a segment ID, e.g. 214589	data_segment:214589:+0.1
ip	enter an IP, e.g. 151.101.65.121	ip:151.101.65.121:-0.7
useragent		useragent:mozilla/5.0 (iphone; cpu iphone os 11_2_2 like mac os x) applewebkit/604.4.7 (khtml, like gecko) MObile/15c202:-0.1
ssp_id	enter an SSP ID, e.g. 110	ssp_id:110:-0.2
publisher_id	enter a publisher ID, e.g. 48965	publisher_id:48965:+1
domain	enter a domain, e.g. blogspot.com	domain:blogspot.com:-0.2
site_id	enter a site ID, e.g. 41563	site_id:41563:/0.5
placement	enter a placement, e.g. 202022	placement:202022:+0.3
inventory_type	site, app	inventory_type:site:+0.3
site_category	enter a site category, e.g. IAB1	site_category:IAB1:*0.5
zone_position	unknown, above_the_fold, below_the_fold, ad_position_fullscreen, footer, header, sidebar	zone_positi on:below_the_fold:*0.2
carrier	enter a carrier, e.g. SFR	carrier:SFR:+0.4
device	mobile, computer, tablet, other	device:mobile:*0.4
connection_type	enter a connection type: wifi, cellular, ethernet	connection_type:wifi:-0.1
ISP	enter an Internet provider, e.g. Orange	isp:orange:+0.1
OS	enter an operation system, e.g. android 6	os:android 6:-0.9
weekday	MO, TU, WE, TH, FR, SA, SU	weekday:fr:*0.4
hour	put the number from 0 to 23	hour:15:-0.3
country / region / city / zip	enter country / region / city / zip	country:usa:/0.2 region:ca:+0.1 city:Chicago:-0.5 zip:90009:*0.2
creative_id	enter a creative id, e.g. 38746	creative_id:38746:+0.7
size	enter an ad size, e.g. 320x50	size:320x50:-0.2
player_size	enter a video player size, e.g. 300x250	player_size:300x250:/0.1
video_options	player_size_small, player_size_medium, player_size_large, player_size_in_banner, linear_format_pre_roll, linear_format_mid_roll, linear_format_post_roll, content_initiation_auto_play, content_initiation_click_to_play, audio_on, audio_off, skippable, rewarded, in_stream, out_stream, in_banner	video_options:player_size_small:+0.5

Value: Register is of no importance. Operations with a bid:+ --- add to a bid
- --- deduct from a bid
* --- multiply a bid
/ --- divide a bid


Please note that if you use more than one rule, e.g. country:usa:+0.2 and device:mobile:+0.3 in case when both rules are followed 0.5 (0.2+0.3) will be added to the bid.